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20121125
20121125
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will be out of a job, including nearly 150 here in the bay area, plus elsewhere in the state of california. what does the demise of the maker of twinkies tell us about branding versus marketing, labor versus management? joining us is a global marketing professor at saint mary's college. thank you for joining us. the first question i have, we saw in the news reports everybody spinning this. how much was management and how much was labor demands that management couldn't meet. >> thanks for having me. this is a combination of all things. in terms of the bakery products, demand has been growing slowly over the past few years, but hostess hasn't been able to come out with the kind of products that we want to buy. in particular, the kind of breads they make, their demand has been declining in the last few years. >> so was it no longer profitable for them to make it because americans weren't buying it enough, or was it not profitable enough for them, so people thought they would invest elsewhere or labor rules? >> they have been losing money for several years. hostess was this bankruptcy from 200
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